Xcellarant delivers solutions for paid search, SEO, website development, social media and email marketing
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  Paid Search  •  SEO  •  Social Media  •  Strategic Marketing Audit  •  Web Design & Development

Interactive Marketing: SEO & SEO Forecast Package

SEO, or Search Engine Optimization, is a cottage industry that has grown up designed to get websites listed at the top of the first page of Google's Search Engine Results Placements (SERPs), as well as Bing's (MSN) results. Advertisers may pay up to tens or hundreds of thousands of dollars to appear in the sponsored (paid) results at the top of a page as a part of a PPC Adwords campaign, but those at the top of the organic (non-paid) results, pay nothing.

There are many factors that go into ranking highly, but they are primarily divided between on-site factors (technical aspects of your website, relevant site content, etc) and off-site factors (who is linking to you, how relevant their site is
to yours, etc).

Additionally, many of the social networks are increasing in importance as it relates to
your SEO performance.

Additionally, because on-site optimization arguably is even more important than off-site (links and domains pointing to your site), we will crawl every page on your site and compile a detailed recommendation for all the necessary changes. This will include title tags, headers, meta descriptions, folder structures, on-site links, and much more. This information is incredibly powerful, and even with the largest companies, there are always areas that can be improved-the goal is to make your site as seamless as possible for the search engine spiders to crawl, index, and return results.

Designed to help you determine how easily you can rank for important keyword phrases, we will provide a comprehensive analysis of all the SEO-factors for your site versus competitors, including number of links/domains, the SEO authority of those links, the number that are followed versus non-followed links, and much more. This is invaluable information, as you may find that some of your closest competitors are ranking for important keyword phrases with very little effort-something that can easily be duplicated. Conversely, you may find that a competitor has built up thousands of links over time, and the time & effort to match that would be cost-prohibitive.

Finally, beyond just the landscape of your site versus your competitors, we provide a roadmap for how you can begin to rank for the keyword phrases that have the most potential, as well as are attainable-we will provide directory listings, links to your competitors, and other sources that are providing SEO benefit to your competitors (that could be utilized in your SEO efforts). You can take that knowledge and begin to enact an SEO campaign, or we can set up a robust campaign for you.

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