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  Paid Search  •  SEO  •  Social Media  •  Strategic Marketing Audit  •  Web Design & Development

Interactive Marketing: Paid Search Campaign Management & Optimization

Once you have a paid search campaign running, or if you already have an existing campaign, the most important aspect is to optimize the campaign.

Optimizing a campaign is simple in concept-improving the conversion performance-but is complicated in reality.

The screenshot (<) from a Google Adwords module shows just a few of the factors that need to be monitored and optimized.

Campaign management and optimization
varies dramatically in time and cost,
depending on the size of the campaign
(keywords, ads, CPCs, etc), but typically is in
the range of $1,000 - $2,500/month.

Campaign management and optimization
varies dramatically in time and cost, depending on the size of the campaign (keywords, ads, CPCs, etc). For a tailored cost estimate,
please contact us.


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